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Clarify. Empower. Elevate.

Clarity in complexity, illuminated by data. We help pharmaceutical companies achieve commercial excellence through data-driven strategies and proven methodologies.

Our Services

Commercial Transformation for
Pharmaceutical & Healthcare

We embed alongside your team and stay until results are realised.

Average partnership:
749 days

Territory Design & Optimisation

Your territory structure is either driving revenue or strangling it. There's no neutral.

We use SNIPER™ analytics and Her-Zone™ geographic intelligence to reveal coverage gaps and rebuild territories that make commercial sense.

  • Customer-level territory mapping
  • Coverage gap analysis
  • Rep assignment optimisation
15-30% coverage efficiency improvement in 90 days

Customer Segmentation & Classification

Not all customers deserve equal attention. Most sales forces treat them equally anyway.

We build classification systems that direct your reps to the right customers at the right frequency. Potential-based. Behaviour-based. Backed by data.

  • Customer Classification List (CCL)
  • Call frequency matrix
  • Declining account early warning
20-40% reduction in wasted call activity

Sales Force Effectiveness

When productivity variance between your best and worst rep exceeds 10x, the problem isn't people. It's systems.

SKII™ diagnostics expose exactly where effectiveness is breaking down. Then we install execution frameworks that close the gap.

  • Field force diagnostic
  • Incentive scheme design
  • Performance dashboards
34-45% operational efficiency gains

Executive Dashboards & Revenue Intelligence

You shouldn't have to wait until month-end to know what's happening in your business.

FARM™ delivers real-time visibility into commercial performance. Revenue trends. Customer health. Rep productivity.

  • Executive dashboard
  • Early warning alerts
  • Automated reporting
Real-time decision-making capability

Rep Enablement & Weekly Intelligence

Your reps start every week making decisions about who to see and what to say. Most of them guess.

Auto-Snipe™ delivers weekly intelligence directly to each rep. The right customers. The right products. Every Monday morning.

  • Personalised call recommendations
  • Product focus priorities
  • Mobile-accessible intelligence
Zero planning time, higher conversion

Sales Force Build & Incubation

Building a sales force from scratch—or rebuilding one that's broken—requires more than recruitment.

We design territories, recruit teams, deliver training, and provide embedded leadership during the critical formation period.

  • Full recruitment service
  • Multi-module training
  • 6-month incubated management
90-120 days to fully operational

Execution Methodology

Strategy without execution is entertainment. DiaDoc™ translates commercial intent into daily discipline. Call frequencies. Working day calculations. Quarterly focus areas.

Execution playbook Workload planning Governance rhythms

Ongoing Partnership

Transformation isn't a project. It's a capability. Our embedded model keeps senior Herbst resources alongside your team—refining, adjusting, and driving continuous improvement.

Monthly reviews Quarterly recalibration 24+ months

Investment Philosophy

We price on value delivered, not hours consumed.

Our fees represent 10-15% of the value we help you capture—generating 5-7X returns for our clients. We don't pad prices to accommodate discounts. We don't compete on cheap. We compete on outcomes.

Let's Talk About Your Business

5-7X

Client ROI

10-15%

Of Value Captured

R500K

Minimum Engagement

R5M+

Enterprise Solutions

Trusted by Industry Leaders

Partnering with Leading Organizations

Danone
DP World
GDC
Kruger National Park
Client
Client

50+ pharmaceutical and healthcare organizations trust Herbst Group

Ready to Transform Your Commercial Strategy?

Let's discuss how Herbst Group can help your pharmaceutical business achieve clarity in complexity.

Get in Touch